Out of 32 Keywords tested, Anew Dental appeared in Local Results only 8 times. Before we go into why they are being ignored for Local search on so many searches lets look at keywords we tested with. The keywords were obtained using Googles Keyword Planner along with their website and targeting set to Denton for generating keyword ideas. The list only contains searches that have a suggested bid value because that is a strong indication of buying intention.
If you open up the ranking report you can exlpore Anew Dentals rankings closer and even look at the results when the search is being made from Denton, Tx and not their zip code (76208). When the search is made from downtown Denton, 76201, Anew Dental shows up in the local results even less.
Why Are They Not Coming Up For Local Search?
When a businesses Google Maps and Google My Business profiles are passed over for the Local Search results it can be a number of things. A problem with their GMB Profile and/or bad citations are where I look first. In the case of Anew Dental I found two problems.
First, There are two Google My Business Profiles using the address of Anew Dental.
In this case the GMB for Pham Trinh T DDS is probably just being ignored since it has not been verified and has fewer reviews. Still, I would remove it.
Anew Dental is not performing well for local searches performed in the 76208 area. Out of 32 ideal search terms tested they were only visible for 8. They should remove the back links coming from the directories mentioned in the post “Low Quality Link Directories Destroying Sites Ranking“. Links from those directories have proven to be toxic and have caused many sites to lose rank.
Fixing the local SEO problems with Anew Dental could realistically result in 50 or more new leads per month.
If you have any questions feel free to call or contact me.